Behind the scenes with Aquage at America's Beauty Show

There is only one America's Beauty Show.  ABS is created by local legends, showcases International icons, delivers your favorite suppliers and is produced by Cosmetologists Chicago®.

There is only one Aquage.  A company proud to have kept a promise to only sell to independent salons, no national salon chains or retail stores for over 14 years, so salons can use and recommend the products with confidence.  A company built for hairdressers by hairdressers.  

I am proud to be apart of the Aquage Team.  The team is full of passionate, driven and hard working stylists, artists, sales force, marketing gurus, production crew and many, many more. 

I joined many of our team members on March 7-11, 2013 in Chicago for a record breaking event for us.  Here are some of the behind the scene shots I took... a small portion of what goes into a show to make it successful.  

Production crew has our our booth & stage set up.  Part of our team now puts together our show deals and gets product stocked and put out.

Production crew has our our booth & stage set up.  Part of our team now puts together our show deals and gets product stocked and put out.

Another part of our team spends an entire day coloring and blow drying our models.  The blow dry style is extremely important as the models will get multiple styles over the next three days with no washes in between.  Learning this at my first ever Aquage hair show sold me on the product.  The products can be built up and broken down over and over again with no grease, flakes, or buildup.  

Another part of our team spends an entire day coloring and blow drying our models.  The blow dry style is extremely important as the models will get multiple styles over the next three days with no washes in between.  Learning this at my first ever Aquage hair show sold me on the product.  The products can be built up and broken down over and over again with no grease, flakes, or buildup.  

Backstage products.  Have to be loaded with products to create fabulous hair on our models from start to finish!

Backstage products.  Have to be loaded with products to create fabulous hair on our models from start to finish!

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After a full day of set-up and prep, we are almost ready to start the three day show!

After a full day of set-up and prep, we are almost ready to start the three day show!

Three hours before the doors open, our team is hard at work making our models look even more beautiful than they already are with flawless, glowing skin and our newest hairstyling collections, Fav 4 Haircuts & MUSE Styling.

Three hours before the doors open, our team is hard at work making our models look even more beautiful than they already are with flawless, glowing skin and our newest hairstyling collections, Fav 4 Haircuts & MUSE Styling.

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The doors are about to open.  Models are in place in front of our booth to greet ABS show goers, as well as on stage to showcase beautiful hairstyles.  

The doors are about to open.  Models are in place in front of our booth to greet ABS show goers, as well as on stage to showcase beautiful hairstyles.  


A few images I shot of the the "look"...

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Watch us in action at ABS

Watch a preview of our collection launched at ABS

What a great show!  I hope you feel inspired.  Go to www.aquage.com to find out more about the company & products.  Stay tuned for more Aquage updates and makeup tutorials from the show!